Structured data on a webpage can help search engines better comprehend its contents; however, errors in structured data could prevent it from showing up in SERPs and hence appear on search results pages (SERPS).There are various tools that can identify and correct structured data errors. Here are a few:
Google’s Structured Data Testing Tool
Google’s Structured Data Testing Tool makes it simple and fast to validate structured data on web pages. The tool checks for correct syntax of JSON-LD, microdata or RDFa data structures before providing a list of errors or warnings with advice on how to remedy them.
Search engines need information from pages in order to display rich results, and this tool demonstrates how best to organize it. Users can use it to check individual URLs or entire web pages and better understand why certain pages don’t get their due exposure in SERPs.
The tool’s straightforward user interface shows exactly which warnings exist on any given URL or page and gives SEO teams access to detailed accounts of them, making fixing issues quickly and effortlessly possible. This feature is especially important given that structured data plays an integral part in SEO efforts that can create more engaging SERP results for website visitors.
Google’s Rich Results Test
Google’s Rich Results Test is an intuitive tool designed to identify those Schema types on your page that could potentially qualify for rich snippets in search results, and provide a preview of what it could look like as well as any errors or warnings associated with these pages.
This tool can be particularly beneficial if you use schema plugins to add structured data to your pages, for instance using WordPress recipes schema plugin to automatically add the required schema markup into posts.
Use this tool to instantly test a page or code snippet, and see the results instantly. It will identify any errors or warnings in your structured data and provide details on how to fix them, while also notifying you if certain Rich Snippet types require certain fields be included for proper functioning. It is an invaluable way of detecting potential issues before they cause real search issues.
Google’s Schema Validator
Google’s free, structured data testing tool verifies the syntax correctness of your schema markup, evaluates whether it complies with Google’s guidelines for enhanced search results, provides insight into its practical effects, identifies errors or warnings and highlights any problems or discrepancies that might exist in it.
Use this tool to check individual pages or website folders. It shows you a breakdown of schema on a URL page/URLs and highlights errors including specific warnings; additionally it provides a comprehensive summary of everything marked up so far. Go to this site for even more Webmaster Tools on the web.
Structured data is an integral component of SEO that allows search engines to understand a page’s content and qualify it for special search result features. When implemented correctly, structured data can help your website stand out in search engine results pages and attract more visitors. You can use various tools to test structured data and fix errors before they harm performance – Hevo Suite of Tools provides an online Schema Validator which offers insight into its effectiveness.
Google’s Webmaster Tools
Google Webmaster Tools (GWT) offer marketers an impressive collection of tools they can use to optimize client websites. But exploiting all its potential requires hard work and understanding.
Structured data testing can be daunting for marketers. To help facilitate the process, GWT recently unveiled its structured data testing tool on its platform.
Last year, we introduced this feature that allows users to test structured data markup for errors or warnings and prioritize those structured data types with the most errors so as to expedite progress on correcting their markup more rapidly.